Influencer marketing software has made an astonishing breakthrough in the world of marketing as an essential tool for decision making. In a sector in which data and numbers rule the roost, this type of software provides brands with sufficient information to implement successful strategies when designing a campaign.
So, now that using these tools has become the norm in influencer marketing, the question is, which one should you choose? Does each platform really offer something different or are they are all the same?
Choosing an influencer marketing tool can be quite overwhelming when you realise just how many are on the market, hence why it’s important to understand what each one has to offer so that you can make a more informed decision.
When choosing influencer marketing software for your brand, you need to be asking yourself the right questions in order to find the best tool to meet your specific needs. To filter out some of the tools that aren’t suited to your brand, you should ask yourself the following questions:
These are just some of the questions that are going to help you determine which tools are useful for you, as well as filter out those that are designed for other clients.
There’s a multitude of criteria that you should take into account when choosing the best influencer marketing software for your brand, but our advice for you is to make sure you look into all of the aspects that will make your campaign management more agile. For that reason, we’re going to suggest three features that you should look for when reviewing any software of this nature.
Influencer marketing software should be easy to use. You shouldn’t have to spend weeks learning how to use each one of its features to make the most of your campaign. You need a tool with a clear interface and accessible and defined features that allow you to instantly start getting results.
Finding the correct influencer for each one of your campaigns is something that will have a huge impact on the success and profitability of your marketing actions. However, this task requires hours of investigation and analysis and your time is way too valuable.
You need an influencer marketing tool that shows you profile parameters so that you can find the best influencers for your campaign.
Your ROI will be affected by the decisions you make when designing the campaign. However, there are so many variables at play that it can often be difficult to know which combination is the most profitable.
Influencer marketing software which has a reliable data protection system can help you find the most successful campaign proposal by allowing you to try out different versions of your campaign and visualise the results, without having to launch a single action.
Sometimes it may be difficult to know if working with an influencer agency or using a tool is going to more convenient when developing your campaign. Both options are valid, but depending on your circumstances and priorities, you may find one to be better than the other.
If you think a platform is the best option for your particular situation, all you need to do now is decide which one you’re going to go with.
Influencity is, arguably, the most integral and flexible tool on the market, since it brings together all of the best characteristics of other influencer marketing tools.
And all of that with a simple, friendly and clear interface. Are you ready to start making the most of your online marketing budget? With an influencer marketing tool like Influencity, it’s much easier. Get in touch and we’ll give you a free demo!
If you’re still not sure, you can download our Success Case and see real results for yourself!